Paula Scher is considered the most influential graphic designer of her generation.

Since the 1970s she has stood for innovative and uncompromising design.

In 1991, she became a partner in the New York office of the design consultancy Pentagram.

For her exhibition at Die Neue Sammlung – The Design Museum, she has designed an artist’s book with 101 removable posters from her entire oeuvre.

By sequencing them in the book, the halves of two different posters reveal a new motif on each double spread.

Thus, the book offers a whole new way to experience the creativity, humour, and versatility of this unique graphic designer.

Published on occasion of the exhibition ‘Paula Scher – Type is Image’, 23 Jun 2023 – 22 Sep 2024, Die Neue Sammlung, Pinakothek der Moderne, Munich.

Binding note: this book is unbound. It comes with a clear reusable plastic wrapper to contain the book when not in use.