The Hasselblad Story

Erna, Victor and the Camera that Captured the World (Hasselblad Foundation 1979–2019)

One day in December, Victor and Erna met at the Gothenburg Central Station. Together they created the iconic camera and a world renowned brand.

This story tells the tale of how it happened and of a love that reached to the moon and back again.

Published on occasion of the 40th Aniversary of the Hasselblad Foundation.

English edition only.

Out of Stock