This new artists’ book by the celebrated Swiss artist-duo gathers 800 images inspired by worldwide magazine advertisements.

Designed by NORM in close collaboration with the artists, the book, stemming from Fischli / Weiss’ contribution to the Ringier AG Annual Report 2007, is a very generous, if slightly nauseating, collection of photos, slogans and messages that constitute our contemporary media landscape.

Organised in loose categories, they plunge the reader in a flow of images whose commercial dimension recedes to let their (often unplanned) narrative qualities freely develop into an unlikely account of life’s journey.