Since 1987, Galerie Bruno Bischofberger has combined the advertisements for its gallery program with images of traditional Swiss life; a montage of contrasts that brings local traditions face to face with a globalized art world’s cosmopolitan self-image.

For roughly thirty years, the advertisement series has appeared parallel in the art magazines Artforum and Kunstbulletin and has helped the gallery achieve a high level of recognizability.

Accompanies the exhibition Backcovers: Summer  Fall  Winter  Spring, 21 Apr – 8 Jul 2018, Museum im Bellpark Kriens, Switzerland.

German and English text.